Product Marketing Director

Remote

Full Time

Mid Level

Who You Are

We’re looking for someone who often describes themself as both an entrepreneurial self-starter and a team player. You can tackle a wide variety of initiatives, workstreams, and projects that call for critical thinking, creativity, and proactive communication. You can flow easily from corporate communications to product marketing to lead generation activities. You’re also results-oriented and enjoy working with others to achieve shared goals. Most importantly, you care about customers and possess deep empathy for their challenges and opportunities. You love storytelling and you’re adept at crafting impactful customer-focused, value-based messaging and content and materials.

Our Mission

The connection between a user and their mobile device is unlike any other and presents an obligation to rethink the way brands and consumers engage. Craftsman+ is breaking the mold and changing the rules of engagement. We are a global team of top-talent creators and technologists on a mission to develop a suite of tools that anyone can use to enable the highest levels of creativity, interactivity, and efficiency.

Partnering with some of the world’s largest brands, we plan, streamline, optimize and automate the creative process. For more info, check out our website!

CRAFTSMAN+ is adding a versatile marketer to our growing team of individuals who are passionate and committed in the pursuit of creative excellence and understanding consumer needs. If you are a person who loves the rewarding challenge of building a brand and are motivated by the responsibilities below, we want to hear from you.

The Responsibilities

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments to accelerate the sales pipeline and product positioning
Implement and execute a product marketing strategy in support of CRAFTSMAN PLAY
Lead the execution of product marketing programs from start to finish, leveraging internal support and driving collaboration
Gather customer and market insights to inform go-to-market strategies, increase customer conversions, and generate more qualified leads
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Working with the creative team, develop creative briefs and guide creative direction to meet objectives for all marketing communications, including digital, press, and video assets
Working with the copywriter, contribute to our content marketing strategy
Collaborate with other teams (e.g. product and sales) to develop effective strategies and equip teams with competitive, market, and customer insights to inform decisions.
Manage the relationship with an external agency to execute marketing programs

The Needed Skills and Experience

2-4 years of B2B SaaS product marketing experience
Exceptional verbal and written communication skills to internal stakeholders and external parties
Experience in digital advertising and ad tech ROI data models
Experience in marketing or managing advertising campaigns
Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, AMs, and Product Management.
Highly collaborative work style
Strong interpersonal & organizational skills and attention to detail
BA or BS in marketing, business, computer science/engineering or related field or equivalent work experience.
A bias for action - you take charge and get things done!

The Desirable Skills and Experiences

Experience with Hubspot Digital Marketing Tools is a plus
Experience with Pragmatic Institute framework is a plus
Experience with Adobe Studio is a plus
Experience with HTML coding is a plus
Experience with Account-Based Marketing is a plus

This role is 100% remote.

Craftsman+ (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing undue hardship on the Company. Please contact opportunities@craftsmanplus.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

What's your citizenship / employment eligibility?*

Are you 18 years of age or older?

LinkedIn Profile URL:

Desired salary

How many years of business to business SaaS product marketing experience do you have?*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated.

Gender:

Race/Ethnicity:

Human Check*

Submit Application